Today I read the
article from the Econsultancy Digital marketing excellence website. The article
reported that 42% of smartphone owners go online to check prices in-store.
That’s still surprising me that a lot of people check the price in-store and
13% of them claim to switched stores after finding a better offer elsewhere.
I think it’s a
great opportunity for retailers focus on the mobile presents. A
quarter (26%) of respondents said they would buy more frequently if websites
were optimized. That’s a great chance for retailers engage more potential
target audience.
If the retailers offer free wi-fi in store, the
consumer will has a better shopping experience.
Using mobile shopping
More and more people are comfortable with the shopping
online. But there are some people don’t like mobile shopping because of the
security issues.
