Pinterest

I found an interesting infographic about the Pinterest on the Visual.ly. http://visual.ly/pinterest-usa-vs-uk

Pinterest is now the 3^rd most popular social network in the US, behind the Facebook and Twitter. (Source: Experian’s digital marketer trend)

Pinterest has 13 million users in just 10 short months. The majority of users in the US are women with an interest in arts, crafts and events, UK users are different with US.

The infographic showing clearly that from a brand perspective, Pinterest is only of real interest if the target audience consists of 25-54 year old women in the US. It’s a great opportunity for brand use this platform to raise awareness and potentially create brand ambassadors through avid pinners. UK users of pinterest are much wealthier than those in the US 29% of them in the highest income bracket VS 3% in the US.

Pinterest is a new social media and there are a lot of opportunities the brand can leverage.

Brands can use Pinterest drive the traffic. Use a unique way to build the community for the brands. Foring showing some really cool products direct link target back to the website.

 In the future, the brand should analyze target market and marketing resources carefully before spending lots of time or money on Pinterest. Male-focused business would be wise to be early-adopters. More and more men are looking to discover products, and in the UK, men are actually the ones doing more pinning, 56% vs. 44% female. Pinterest will be a new eye candy for men in US.